A Novel Text Analytic Methodology for Classification of Product and Service Reviews

Ahmet Yucel,Ali Dag,Asil Oztekin,Mark Carpenter

Journal of Business Research（2022）

Cited 4|Views8

No score

Abstract

•A decision support approach for sentiment analysis of online reviews is developed.•A novel composite variable is devised to be utilized in text mining of reviews.•Considering various metrics, this text analytic methodology outperforms the literature.•The methodology is generic in that it can be applied to other sentiment analytics cases.

Translated text

Key words

Sentiment analysis,Text mining,Business analytics,Data mining,Classification prediction

AI Read Science

Must-Reading Tree

Example

Generate MRT to find the research sequence of this paper

Chat Paper

Summary is being generated by the instructions you defined