Unravelling Cognitive Processing of In-Game Brands Using Eye Tracking and Electroencephalography: Incongruence Fosters It
CURRENT PSYCHOLOGY（2024）
Key words
Brand,Memory,Attention,Cognitive load,Electroencephalography,Videogame
AI Read Science
Must-Reading Tree
Example
Generate MRT to find the research sequence of this paper
Chat Paper
Summary is being generated by the instructions you defined